Serta Simmons Headquarters

Project Quartz will serve as the new corporate headquarters in Atlanta for Serta Simmons Bedding, LLC. RJTR was responsible for the architectural design, interior design, structural engineering, and MEP engineering services for the Core and Shell. The project, developed by Holder Properties, consists of a 5-story, 145,000 GSF, Class A Office building, a 70,000 GSF one story Showroom/ Research and Development building and a 5 level 550 car Parking Deck. The 4.75 acre project is the first of a planned master development in Doraville, GA named The Assembly, a 145 acre redevelopment of the old GM plant site. Project Quartz represents the initial development of the infrastructure portion of the master development named The Yards in reference to the adjacent railway. The architectural design of the project used exposed steel framing and the appearance of exposed structure for the buildings. The Office building has an exterior of curtainwall glazing and thin brick architectural precast concrete. The Showroom building utilizes a prefinished metal panel and brick veneer exterior and the Parking Deck is of structural precast concrete also using thin brick to provide a homogenous appearance for the three buildings.